Rationalizing the Blame: Is it users of SEO applications or is it Search Engines?

I confess. Before learning about SEO applications and site optimization industry, I thought Google was cool. I Used Google to look for anything from human beings, to visuals, to current events to obscure objects and indiscriminately trusted the findings. Then I heard about SEO applications and a separate e-commerce dedicated to site optimization, and my beliefs changed. But even prior to my discovery, after doing a bit of introspective analysis, I got an inkling that search engines, Google to boot, know far from everything, and divulge to the users a fraction of what they know.

My search escapades soon convinced me that Flikr is a higher quality image search source, that with the assistance of feeds I can access quality current events stories without having to rummage through Google search findings (rummaging seems more appropriate than Google search), and people search is best administered by Facebook. It seems that when I search for strange things on Google, the results are almost always inaccurate, to put it kindly. Try searching for SEO applications and other SEO related topics on Google and you are just about prepared to surrender your self-control. I mean, come on, what’s the connection between SEO programs and employment websites or online casinos? Gladly, in my distress.

So when news of link building software and the entire industry revolving around it entered my humble worldview, my qualms about sites coming up on P1 of Google increased manifold. Do they deserve to show up on there and whose fault is it, Google or webmasters using SEO software. The moral quandary is vast. Do I seize using my SEO google ranking or do I seize using Google instead? I concluded that I can’t quit Google just yet. At least not until the worthy competitor enters the picture. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will continue using my SEO apps.

To be honest, SEO products is the reason why guys like me get discovered online. intelligent as they are, Google robots are not likely to find some little person and rank his webpage well. In this respect, I still am a firm fan of SEO apps and non-paid search. If it was all about the paid search, the Fortune entities would destroy me before I knew it. And there are 1000 powerbrands on the Fortune list! But here is another thing that irks me and other backlink checker users, I am confident. There are individuals who purchase SEO applications and use them to sell beddingon online education sites and the like. What we see is rubbish that not only takes over the net but is also well positioned by search engines.

What is the public perspective on this? People search for SEO tool reviews and will instead find irrelevant search findings. They get disappointed. So much for the “Internet justice”. Does this imply that SEO software and service industry is harmful? Probably not.

The unethical users of SEO tools have to stop brutalizing the Internet but it’s like ordering hackers to stop cracking the code. The unfortunate thing about it is that black hat SEOs are overusing the opportunity to be visible on the Internet that is available to the random person like me. For now people just have to live with them. One can only wish that Google will put more emphasis on finding the schemers abusing SEO apps, and if Google doesn’t, the next search engine will.

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